How does Google target ads to my website?

Simply put, we provide you with AdSense HTML ad code to place on the web pages on which you want to display Google ads. Then, we take care of the rest by leveraging proprietary Google search and page-ranking technologies to deliver relevant Google ads to those content pages.

We go beyond simple keyword matching to understand the context and content of web pages. Based on a sophisticated algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, we know what a page is about, and can precisely match Google ads to each page.

Google also offers site-targeted advertising options, allowing advertisers to select specific sites in the AdSense network on which to run their ads. These ads do not use keyword targeting, but rather leverage targeted audiences by allowing advertisers to hand pick their market.

Our technology can also determine the primary language of a page. If your content is in a language supported by our program, AdSense will target ads in the appropriate language to your content. In addition, Google ads are geotargeted to your visitor's location.